Last week, I posted "Your Meeting - The Soundtrack" on Acronym, suggesting that meeting planners create a soundtrack, a playlist of music and lyrics that trigger both positive emotions and reinforce the content shared. My point was if you want to brand a meeting experience, explore all five senses.
At a minimum, this added dimension can then be reprised when you are fighting for attention in a crowded marketplace. The possibility though is that you could provide a soundtrack of participants' lives, even find your mission's anthem.
Advertisers use music to pierce through the clutter and reinforce recall. Can you recognize a television ad for Target or iPod by the distinctive sound? Neither have jingles per se, but both have plenty of attitude expressed by their selection of artists' music and lyrics.
Distinctive meetings, authentic experiences demand more. Why limit yourself to the ubiquitous two-dimensional name badge? Up the ante and ask yourself if they can dance to it.
