Forget the Sunday talk shows with pundits and powerbrokers pontificating on the democratic primary race.
Today Seth Godin provides an extraordinary take on Hillary Rodham Clinton's campaign options, using the branding perspective captured in his latest book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick).
"Here's the math as I see it for brand Hillary: The only chance she has to win is to burn down other brands, violate protocol, push harder than many think appropriate. She has to change her brand to achieve her goal. Not only that, but she has to risk the entire Party at the same time..The new brand, the one that it would take to succeed at this stage, almost guarantees she doesn't succeed at the next."
Read Seth's blog today for his take on her alternative.
